Where Data Meets the Street.
Winboard connects digital buyers with real-world inventory — giving you the power to plan, bid, and measure outdoor and ambient media with the same precision as online campaigns.
From digital billboards to in-venue screens and programmatic DOOH, every placement is accessible, bookable, and trackable through Winboard’s hybrid DSP.
High-Impact Venue
Screens
Targetted placements across stadiums, arenas, and event spaces, positioned
where crowd attention is highest.
Where Brands Meet Fans
Digital out-of-home has evolved — and Winboard brings it into the programmatic era.
No more manual buys, no more opaque pricing. Our hybrid DSP bridges digital and physical advertising, letting you buy outdoor media with the same transparency, control, and speed as your online ads.
From billboards and retail screens to transit, venue, and lifestyle environments, Winboard provides unified access to programmatic inventory across Australia. Every impression, location, and audience segment is backed by real-time data from Mapcite, offering verified movement patterns and demographic insights that elevate your planning precision.
Whether you’re extending a digital campaign into the real world, retargeting audiences post-exposure, or synchronising creative with online channels, Winboard makes it effortless. You can automate delivery, optimise frequency, and measure results — all from one dashboard.
This is omni-channel advertising at its smartest: the automation of digital meets the impact of out-of-home.
Your Brand at the Heart of the Action with Winboard
Data-driven advertising designed for performance, scale, and premium reach.
Programmatic Buying
Automate campaign delivery with real-time bidding and scheduling across verified DOOH networks.
Unified Analytics
View performance and attribution across physical and digital media in one data dashboard.
Audience Targeting
Leverage Mapcite movement data for contextual, time-based, and demographic targeting.
Omni-Channel Sync
Extend online campaigns into physical spaces with unified reporting and creative control.
Measure Every Impression, Everywhere.
Together, it creates the most efficient, equitable ecosystem in the out-of-home industry.
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Winboard pulls live attendance and movement data for every venue, so you know exactly how many people are on-site, where they're concentrated, and how they're moving through the space. Plan placements around peak crowd flow, not estimated foot traffic.
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When someone attends a match or event and later visits your website, searches your brand, or makes a purchase, Winboard's MAID attribution connects that behaviour back to their on-site exposure. You get a direct line between the stadium and what happens after they leave.
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Track how each placement performed across individual events, not just across the campaign as a whole. Compare a Friday night match against a Saturday afternoon game, or measure how a touring event performed across multiple venues, all inside one dashboard.
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Sports venue placements sit inside the same Winboard dashboard as your DOOH, static, and audio campaigns. One report across every channel, so you can see how your venue activity contributed to overall campaign performance without pulling data from multiple platforms.
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Connected Across Every Channel
you already trust.
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Bring Digital Discipline to Outdoor Media.
Plan, automate, and measure every real-world impression with digital precision. Winboard makes programmatic DOOH and cross-channel campaigns effortless.