Real intelligence.
Not just reach.
Most OOH platforms hand you an impressions number and call it done. Winboard gives you a full data layer audience behaviour, movement patterns, attribution signals, and live campaign intelligence all tied directly to the spaces you book.
100%
Assets with spatial intelligence
MAID
Mobile attribution tracking
Live
Campaign Intelligence tab
Every asset. Fully mapped.
Every space on Winboard is enriched with automated spatial intelligence the moment it's listed. No extra data purchases. No manual setup.
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Audience Profiling
Understand who's actually passing your space — age, income, lifestyle, and purchasing behaviour, derived from real movement data rather than modelled estimates.
Movement Patterns
Track how people move through catchment zones around each asset — where they come from, where they go next, and how frequently they return.
Catchment Areas
Spatial polygons showing exactly where your audience lives, works, and shops relative to your booked locations — so placement decisions are grounded in geography, not guesswork.
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Dwell Insights
Not all impressions are equal. We measure how long audiences spend near each space, separating quick pass-throughs from high-dwell environments that actually drive recall.
Real-World Behaviour Signals
Layered insights showing where your target cohort actually shops, eats, travels, and recreates — so creative and channel decisions are backed by behaviour, not assumption.
Mobile Attribution (MAID)
Connect physical ad exposure to digital behaviour. Using Mobile Advertising IDs, we track whether people who passed your space later searched, visited, or converted — closing the loop between OOH and online.
From asset to insight — automatically
The moment you book a space on Winboard, our data pipeline activates. No briefing forms. No waiting for a data team to pull a report.
Asset Enrichment
Every listed space is automatically geocoded and enriched with Mapcite spatial data catchment areas, population density, audience composition, and points of interest.
Audience Matching
We layer in movement data and MAID signals to profile who's actually in proximity of each asset not who lives in a postcode nearby.
Campaign Activation
You book and activate your campaign. Our data layer tracks exposure events across the booked spaces in real time, feeding your Intelligence dashboard throughout the campaign.
Attribution & Reporting
Post-campaign, we model cross-channel impact correlating OOH exposure with digital behaviour, foot traffic lift, and conversion signals tied to the audiences reached.
Spatial intelligence, natively integrated.
Winboard's data layer is built on a native integration with Mapcite, a world-leading location intelligence platform used across insurance, finance, government, and marketing.
We didn't bolt it on as an afterthought. It's wired into every asset on the platform from day one.
Mapcite's strength lies in aggregating disparate spatial data sets and harmonising them into a single, usable intelligence layer. That means every Winboard asset comes with geo-enriched catchment data, audience composition, movement patterns, and behavioural overlays processed automatically and surfaced in your campaign dashboard.
This is the same technology that's helping The Trade Desk, financial institutions, and emergency services organisations make better location-based decisions. It's now the engine behind every space on Winboard.
OOH doesn't have
to be a black box.
Winboard builds real attribution across digital and physical touchpoints without relying on legacy OOH measurement panels that miss half the picture.
MAID-Based Tracking
Mobile Advertising IDs let us connect exposure events to individual devices. When someone walks past your OOH placement, we capture that signal — and can track what they do digitally in the days that follow.
Foot Traffic Lift
Measure whether your campaign drove people into a store, venue, or location. We compare visit rates for exposed vs. unexposed audiences to isolate what your OOH placement actually contributed.
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Digital Correlation
Track uplift in branded search, site visits, and app engagement that correlates with campaign exposure — giving you evidence of impact across channels, not just within one.
Built for how advertising
actually works in 2026.
Legacy OOH measurement systems were designed for a world where billboards were the only format and audience data came from a survey run three years ago. Winboard doesn't rely on them.
Capability
Legacy Systems
Winboard Data Layer
Real-time audience data
—
Yes
MAID-based mobile attribution
—
Yes
Covers DOOH, audio & experiential
—
Yes
Cross-channel impact modelling
—
Yes
Live campaign dashboard
—
Yes
Covers non-network & indie spaces
—
Yes
Foot traffic lift measurement
—
Yes
The Intelligence tab.
Winboard's upcoming Intelligence tab surfaces all of this data directly inside your campaign dashboard. No exports. No separate analytics login. No waiting on a data team.
While your campaign runs, the Intelligence tab updates live showing you who's being reached, how audiences are responding, and where to shift weight if you need to.
Live audience reach by asset
Movement and dwell heat maps
Attribution signal tracking
Cross-channel lift indicators
Post-campaign performance summary
Connected Across Every Channel
you already trust.
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See the data
layer in action.
Book a demo and we'll walk you through the full attribution picture for a real campaign.